ACG - Website | User First

BRAND

ACG needed assistance with improving their customer engagement and guidance with their UI.

UX Design Assistant

User Research

UI Design Support

ACG faced multiple usability and engagement challenges:

New users struggled to join local chapters due to inconsistent application processes and varying membership dues
The platform UI lacked clarity, making it difficult for users to navigate or consume data
Conferences were poorly promoted on the platform, leading to low visibility and participation

1. Stakeholder Interviews

I supported the lead UX Designer by helping to synthesize insights from stakeholder interviews, identifying key user and business pain points.

2. Platform Audit

Participated in auditing the existing platform, documenting usability issues and inconsistencies in UI patterns and data presentation.

3. Wireframing & Prototyping

Contributed to developing wireframes and prototypes, focusing on introducing new UI paradigms that improved user flows and data readability.

4. User Testing

I assisted in planning and conducting user testing sessions, gathering feedback, and analyzing results to inform iterative design improvements.

Introduced a dashboard with live tiles to surface real-time user-relevant data and streamline chapter engagement
Standardized UI elements across the platform to reduce cognitive load and improve consistency
Redesigned data presentation for clarity, using visual hierarchies and simplified layouts
Improved visibility for conference promotions, integrating them into user dashboards and key navigation areas

📈 25% increase in user engagement on chapter-related pages
🔁 40% reduction in user support tickets related to chapter sign-up issues
⏱️ 30% increase in conference page traffic within the first 3 months
Enhanced user satisfaction as reported in qualitative feedback during post-launch testing